Social media trends for news organization in 2019

Social media platforms have been a trend since the past few years. Apart from the general purpose for entertainment, it also gives opportunities for more communication on different aspects to be done. As the trend is getting more viral, more agencies and companies are trying to make a change to adapt to these apps. However, plainly using it without a strategy may prove no use for better results. Successes from the use of these platforms are from practices, researches and findings from countless experiments.

News agencies are also one of the examples that uses social media platforms to further not only their partnership, but also their share of knowledge. The Sun Daily Online has shown the usage of the platforms like Facebook, Instagram and Twitter.

With social media platforms come the trends of usage. Appropriate usage of the trends can bring positive changes in the future, not only to the certain agency, but also to the mass media and audience.

Looking into the first trend, trust for social media is necessary to all users. Due to the source of fake news confusing the audience, people begin to distrust news from social media. In this case, people think that social media should give more support to journalists that can prove accurate source for news stories, as credibility plays a big role here. Companies should gain trust from customers, so communicating with them is key. Formal discussions and interview sessions can be carried through private groups on social media platforms to prove the accuracy of the sources. Condé Nast is managing well by creating a safe and intimate community for discussion, and The Sun Daily Online should do the same as well. For instance, the news of Deputy Women, Family and Community Development Minister Hannah Yeoh stating that there is no intention to impose curfew hours for children. With this news having many sides to discuss about, The Sun Daily Online can create a private group for the audience on social media platforms, especially parents, to join the group and create a discussion on this certain issue.

Moving onto the second trend, the usage of Stories are surpassing the old format of news feed. Facebook Stories, Instagram Stories and Snapchat are becoming viral in the recent times. This makes sharing information easy with Stories. In this case, coping with the usage of Stories is essential as mixing the news feed contents with the functions of Stories equals to killing two birds with one stone. The reason is that this idea helps the news agency in adapting to technology usage and preserving the stories’ contents. Creativity is also another key here, as creating varieties of Stories bring more interactive elements that can easily attract readers’ attention. The Guardian has its reputation due to the creation of spontaneous story, which shows a better performance. For instance, the news on curfew used above can be created using Stories instead of just news feed. Charts and graphs on children hanging out late can be posed into Stories for further. Interactive elements like images of children, audio of parents’ opinions, and videos of related interviews can be included to make the story more interesting.